#TobaccoFreeMe | How Do We Build a Tobacco-Free Future? | Ep #5 | AXA

#TobaccoFreeMe | How Do We Build a Tobacco-Free Future? | Ep #5 | AXA


my name is Wonka this is Cynthia and Steve smoking has damaged all our lives together with AXA and concerns specialist dr. Bronwyn King we’ve made a series of short films about Taba Holdings about nicotine addiction the tobacco industry and tobacco free solutions dr. Bronwyn King is a leading anti tobacco advocate who helps global financial institutions disinvest from the tobacco industry she’s arranged for us to meet the director of tobacco free initiatives at the World Health Organization in Geneva we’re here to find out what they’re doing to deliver tobacco free world governments all over the world citizeness tobacco to be a legal product imagine if you had a car that would be seven million people every year it would surely be made illegal right I’m not gonna lie a cigarette go down pretty well with it but you have managed to quit yet yeah I did I made a film about it which my mum’s gonna watch I win guys following your journeys yeah it’s been quite an experience so far thanks to you good luck at the World Health Organization thanks for organizing that thank you so much for meeting us dr. Prasad it’s good to meet you what is the world health organization doing today to help promote a tobacco-free world tobacco use skills more than eight million people every year out of that 1 million people are dying from exposure to secondhand smoke and we’re here to stop this whu-oh is helping governments to adopt stronger policies and legislation that could reduce the demand for tobacco and you have a package of measures we call it empower empower can be implemented by any country irrespective of the size of the economy or the size of the country control cost curve elements money doesn’t it so much actually some of the measures don’t cause any any money banning smoking in public places banning advertisements there’s some costs involved in monitoring tobacco use in helping people to create but the return on investment very high footing Abdallah you get seven dollars a return it reduced costs of cancers reduce cost of heart problems reduce lung disorders and then there’s tax you raise taxes actually the government gets more revenue surely in that case there must be a conflict of interest actually no conflict of interest so in the next 10 years if every government was to raise tobacco taxes by let’s say a dollar that’s enough to fund almost 90% of the health programs of the world it’s good for the economy and it’s good for health and its empower working yes it is 120 countries have adopted it is one of these policies in the last 10 years and it’s seeing a decline but the declines not good enough we need to do more there’s a lot of work the private sector can do brownian Kings work in Australia and AXA for example divested from tobacco funding and that’s a that’s a good step forward how could ordinary people like us get involved with and how we can all help we can all ask for empower policies from our own local leaders from our community champions and demand smoke-free environment for ourselves and our children tobacco is harmful we need to take it out together thank you so much for meeting with us it was a real pleasure talking to you thank you tobacco is a global problem we all share everyone deserves the right to enjoy a smoke-free air together we can find the confidence to achieve a tobacco-free life you

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