Juul e-cigarettes have now been linked to
at least 35 seizures in users over the past
eight years and investigators suspect that
those numbers are going to grow as the investigation
Joining me to talk about this is Scott Hardy,
he’s the president of Top Class Actions.
Scott, I saw, you saw the early edge of this.
I remember you did a story on this almost
when it first began trying to warn consumers.
Tell us what investigators have found out
about the Juul e-cigarettes.
It’s a pretty ugly story.
It really is, Mike.
I mean what we found with the Juul e-cigarettes
is that they really came on the market and
It wasn’t just a, you know, a small little
group and people thought, Juul cigarettes,
come on, we’re really going to see big tobacco
No, Juul came out with a special formulation
which they patented and has just grown astronomically.
The big difference between Juul and a lot
of the other e-cigarette manufacturers during
that same time period is that they are based
on nicotine salts and so each of these little
Juul cartridges that you plug in to your Juul
e-cigarette has the same kind of feel and
the same nicotine hit that cigarettes do because
nicotine salts are to give you that same kind
of hit just like cigarettes do.
And so they’ve actually grown astronomically.
We’ve seen a $15 billion valuation for Juul
last, at right about at the end of last year
and sales spiked 641% between 2016 to 2017
because Juul hit this market hard of giving
people a very similar nicotine hit as to using
a cigarette and of course coming out with
lots of yummy flavors that adults and kids
Yeah, Scott, you know your, I love your reporting.
Top Class Action honestly is the best site
to get these stories.
We go to Top Class Action before we do these
stories many times.
The FDA is still unsure of whether these seizures
were caused by the e-cigarettes, which is
so typical of the FDA, isn’t it?
I mean FDA, it’s almost like they’re the last
person to ever know that there’s a product
on the market that’s killing people.
We saw the same thing all the way, as you
know, our law firm handled, we handled the
tobacco litigation years ago and we got very
little help from organizations like the FDA.
But we do know that users typically get much
higher doses of nicotine and that’s, that’s
before we even analyze what are the, what
all the other component parts, what are the
other chemicals in there that’s causing people
to have seizures.
The FDA hasn’t even looked at that.
It is a little troubling isn’t it Scott?
It’s very troubling and for the FDA to come
out here on April 3rd and say yes, we, we’ve
got reports of 30 plus seizures happening
and yes, this a bad thing and that we’ve seen
an increase in seizures that is, it’s a market
increase in seizures that have all been directly
connected to e-cigarette use.
And so what really makes Juul come into play
is the high doses of the e-juice that they
give you and the nicotine that they give you.
Because each pod, each tiny little Juul pod
that you connect to your e-cigarette has as
much nicotine as an entire pack of cigarettes
and in these Juul pods, it’s a mix of glycerol,
propylene glycol, nicotine, benzoic acid,
and of course the flavor we’ve talked about.
And so that nicotine content is 0.7 milliliters
per pod, which is approximately equal to one
pack of cigarettes or 200 puffs.
And so with one little pod you’re sucking
down an entire pack of cigarettes.
Scott, let me tell you where we won’t get
We won’t get this information from corporate
I think we won’t get this information from
We get it, your, your site is called Top Class
You send out newsletters, you tell these stories
all the time and the way you find this information
as you really have to dig, you have to, you
have to, you have to dig and find out where
are these reports, what company do they have
to do with?
Then you report that information.
But the important thing is you report that
I’m wondering, have there been reports of
this happening with other e-cigarettes or
other vaping devices or have the complaints
so far just been in regard to the Juul devices?
So the complaints that we’ve seen so far specifically
from the FDA are from, are from e-cigarettes
as a whole.
The FDA didn’t actually identify whether it
was Juul cigarettes, e-cigarettes or whether
it’s other manufacturers.
But Juul can actually has 70 plus percent
of the e-cigarette market.
And you know, you would think that big tobacco
would be making a big play here and of course
they are, but they’ve been slowly rolling
out into it and Juul just came into the market
and, and really blew things up.
And so now we’re seeing this use just drive
up dramatically from middle school on through
high school because kids think that it’s vape.
They’ve got this message, this tastes like,
it tastes like fruit punch.
You know, this is, this is just steam.
This isn’t bad for you when in fact they’re
getting these kids addicted.
Fun, tasty, addictive poison is what they
Scott Hardy, thank you for joining me and
thank you for your site, Top Class Action.
It literally is one of the best sources of
information like this out there.
Thanks for joining me.